Hreflang (multilingual SEO tag)
Related service Websites, web apps & online shops
DEFINITION
An HTML tag that tells Google 'this is the Hungarian version, that is the English version' of the same page. Both versions can rank, but Google serves the right one to the right visitor. Mandatory for Hungarian e-commerce sites with English content - without it Google sees duplicate content and demotes both. Configured via `<link rel="alternate" hreflang="hu" href="...">` tags in `<head>` or in the XML sitemap. Misconfiguration can cut Google traffic 30-70%.
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The <link rel="canonical"> that tells search engines which URL is the master when duplicates or params exist. Prevents ranking signals from being diluted across near-identical pages.
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