Bundler tree-shaking (and when it lies)
Related service Websites, web apps & online shops
DEFINITION
A bundler (esbuild, Rollup, Webpack, Turbopack) statically drops unused exports. It works when modules are ESM, exports are unreferenced, and side-effect annotations are correct (`sideEffects: false` in package.json). It lies when you consume CJS, use dynamic `require` / `import`, or the library leans on `import './polyfill'` patterns. Most 'I expected this bundle to be smaller' moments are this · inspect with `webpack-bundle-analyzer` or `source-map-explorer`.
- Answer Engine Optimization (AEO)→
We shape content so AI answer engines (ChatGPT, Perplexity, Google AI overviews) cite YOU: clear claims, structure, sources, schema. The successor discipline to classic SEO in 2026.
- Zero-Click Search→
Searches resolved right on the results page (AI overview, snippet) with no click to any site. Rising fast: you win by being the cited source, not just by ranking.
- Featured Snippet→
The boxed answer Google lifts to the top ("position zero"). Win it with a crisp, directly-phrased answer placed right under a question heading.
- People Also Ask→
Google's expanding box of related questions. Each one is a content opportunity: answer them explicitly to capture the box and the long-tail traffic.
- Crawl Budget→
How many pages a search engine will crawl on your site per visit. It matters for large sites: waste it on junk URLs and your important pages get crawled late.
- Canonical URL→
The <link rel="canonical"> that tells search engines which URL is the master when duplicates or params exist. Prevents ranking signals from being diluted across near-identical pages.
- 0126 Apr 2026Postgres BRIN vs. B-tree · when each wins→
- 0226 Apr 2026Server vs. Client Components in 2026 · the rule we apply→
- 0323 Apr 2026Bun 1.2 in production · what we keep, what we skip→
- 0422 Apr 2026Speculation Rules API in 2026: near-instant nav, zero JS→
- 0522 Apr 2026pgvector at 10M+ rows: index, queries, real numbers→
- 0622 Apr 2026LLM prompt caching in production · a 60-80% cost cut→
- 0714 Feb 2026Core Web Vitals on Next.js: from 4.5s LCP to 0.9s in 3 weeks→