Egyedi webshop (Next.js / Medusa) vs. Shopify / WooCommerce
Custom e-commerce vs Shopify · 2026 Hungarian-market call
Shopify wins on speed-to-market for international shops. Custom (Next.js + Medusa) wins for Hungarian shops needing tight NAV / SimplePay / Foxpost integrations and full control over taxes, locales, and seasonal stock logic.
option AEgyedi webshop (Next.js / Medusa)option BShopify / WooCommerceserviceWebsites, web apps & online shops
→ Verdict
Shopify for fastest launch on a small budget (under HUF 1.5M). Custom for serious Hungarian-market businesses with NAV Online Számla, SZÉP-card, and unique workflow needs — pays back within 18 months on a HUF 30M+ revenue shop.
Pick a topic
When to pick which
A · Pick this when…
Egyedi webshop (Next.js / Medusa)
- 01Hungarian-market shop with NAV Online Számla integration as a hard requirement
- 02Need for SZÉP-card or other Hungarian-specific payment gateways
- 03Custom B2B / B2C separation, tier-pricing, viszonteladó portal
- 04Annual revenue above HUF 30M where Shopify fees ($89/mo + 0.5-2% per sale) become significant
B · Pick that when…
Shopify / WooCommerce
- 01Shopify: launch in 4-6 weeks for a HUF 800k-1.5M setup
- 02Shopify: international shop where Hungarian features are secondary
- 03Shopify: small product range (under 100 SKUs), no custom workflow
- 04WooCommerce: WordPress already in use, content-heavy shop
Factors to weigh
Factor-by-factor
| Factors to weigh | Egyedi webshop (Next.js / Medusa) | Shopify / WooCommerce |
|---|---|---|
| Setup cost | HUF 1.5-4M (custom) | HUF 200k-1.5M (Shopify), HUF 400k-1M (WooCommerce) |
| Monthly cost | HUF 30-100k (hosting + maintenance) | Shopify: $89-2000/mo + sales fee, WooCommerce: HUF 10-50k hosting |
| NAV Online Számla | Built-in, fully compliant | Shopify: requires plugin (Számlázz.hu, Billingo) ~HUF 30k/mo, WooCommerce: same |
| SimplePay / Barion | Direct integration | Plugins available, but slower checkout flow |
| SZÉP-card | Custom integration possible | Not natively supported |
| Customisation | Anything | Limited to Shopify themes / WooCommerce plugins |
| Speed (PageSpeed) | 95+ achievable | 60-80 typical (theme-dependent) |
| Scaling | Scales with Postgres / Redis | Shopify scales transparently, WooCommerce DB-bound |
| Vendor lock-in | None — your code, your data | Shopify: heavy (theme + apps); WooCommerce: medium |
| We recommend | Hungarian-market shops with HUF 30M+ annual revenue, custom workflows | Shopify: rapid launch under HUF 1.5M, simple international shop |
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